The Bull Burford
Case Study
Maximising Bookings and Revenue: How The Bull Burford Leveraged Google Ads and Meta Ads to Drive Growth Across Channels
The Challenge
The Bull Burford, a popular destination for dining and accommodation, aimed to increase both dining reservations and room bookings.
While they had established a strong reputation, they had not yet fully tapped into the potential of digital advertising. Recognising the opportunity to reach a broader audience and drive more bookings, The Bull Burford sought to leverage both Google Ads and Meta Ads to achieve their goals.
They approached us to create and manage a cross-channel strategy that would optimise their presence across these platforms.
The Solution
We implemented a comprehensive digital strategy for The Bull Burford, focusing on both Google Ads and Meta Ads to maximize their reach and effectiveness. The approach included:
Meta Ads Strategy:
Account Setup and Creative Development:
• We established a new Meta Ads account, ensuring accurate tracking for conversions.
• Conducted extensive testing of creative assets, providing feedback to refine and improve ad performance.
Targeted Campaigns:
• Developed campaigns to increase dining and room bookings, with separate ad sets tailored to each goal.
• Utilised Meta’s advanced targeting options to reach potential customers both locally and regionally.
Continuous Optimisation:
• Provided ongoing creative feedback and optimized campaigns based on performance data.
Google Ads Strategy:
In-Depth Account Management:
• Managed the Google Ads account with a focus on increasing conversions and optimising ROAS.
• Implemented Performance Max and search campaigns to drive traffic to both booking pages.
Data-Driven Optimisation:
• Regularly analysed campaign performance to improve key metrics such as CPA and conversion value.
• Ensured that adspend was optimised across the most effective campaigns to maximise returns.
The Results
The combination of Google Ads and Meta Ads created a powerful cross-channel marketing strategy that delivered significant results for The Bull Burford:
Meta Ads Results:
Dining Reservations:
A total of 193 dining reservations were generated in August 2024, with a CPA of just £2.68, highlighting the effectiveness of Meta Ads in driving restaurant bookings.
Cost Efficiency:
The Meta Ads campaigns maintained a low cost per click, averaging around £0.10, ensuring budget efficiency while maximizing reach and engagement.
Google Ads Results:
Increased Conversions:
The Google Ads campaigns saw substantial growth in conversions, with a peak of 374 conversions in March 2024.
Strong ROAS:
The campaigns achieved a high ROAS of 5.26 in March 2024, demonstrating a strong return on ad spend and effective budget allocation.
Improved Conversion Value:
The highest conversion value recorded was £19,948.51 in March 2024, indicating significant revenue generation through the Google Ads campaigns.
Cross-Channel Impact:
Synergistic Growth:
The combined efforts of Google Ads and Meta Ads created a synergistic effect, driving consistent growth in both dining and room bookings.
Optimized Customer Journey:
By utilizing both platforms, we were able to reach potential guests at different stages of their journey, from discovery on Meta to booking on Google, ensuring a seamless and effective customer experience.
Continuous Improvement:
The ongoing optimization and cross-channel insights allowed for continual refinement of both strategies, leading to sustained performance improvements over time.
Hear From Our Client
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