Rock On Ruby
Case Study
Turning the Tide: How Rock On Ruby Boosted Their Google Ads ROI with a Strategic Overhaul
The Challenge
Rock On Ruby, a dynamic and creative brand, had been running Google Ads for some time but struggled to achieve a return on investment (ROI) above 1.5.
Despite their efforts, the results fell short of expectations, limiting the potential growth of their business through this channel.
Seeking a fresh approach to unlock better performance, Rock On Ruby approached us to rebuild their Google Ads strategy and drive higher returns.
The Solution
To address the challenges faced by Rock On Ruby, we implemented a comprehensive Google Ads strategy centered on Performance Max (PMAX) and branded search campaigns. Our approach was designed to optimise ad spend, improve targeting, and ultimately boost ROI. Key steps included:
Account Rebuild and Strategic Planning:
We completely restructured Rock On Ruby’s Google Ads account, implementing best practices to ensure efficient tracking, accurate targeting, and effective ad placements.
Focused on creating Performance Max campaigns to leverage Google’s machine learning and expand reach across all available networks, while also maintaining a strong presence with branded search campaigns.
Ongoing Optimisation and Management:
Continuously monitored and optimised campaigns to improve key performance metrics such as ROAS (Return on Ad Spend), CPA (Cost Per Acquisition), and conversion rates.
Regularly tested different ad creatives, audience segments, and bidding strategies to identify the most effective combinations for driving results.
Data-Driven Adjustments:
Leveraged real-time data to make informed adjustments, ensuring that ad spend was directed towards the highest-performing campaigns.
Provided insights and recommendations to Rock On Ruby for optimising their product listings and landing pages, further enhancing the user experience and increasing conversions.
The Results
In less than a year, the restructured Google Ads strategy led to a significant improvement in Rock On Ruby’s performance, surpassing their previous ROI challenges:
Dramatic Improvement in ROAS:
The new strategy resulted in a substantial increase in ROAS, reaching a high of 11.1 in December 2023, far exceeding the initial 1.5 ROI past.
Higher Conversion Rates:
Conversion rates improved consistently, with a peak of 6.22% in December 2023, reflecting the effectiveness of the new targeting and ad placement strategies.
Lower CPA and Efficient Spend:
The CPA dropped significantly, reaching as low as £3.16 in December 2023, demonstrating efficient use of the ad budget.
Increased Conversion Value:
The conversion value saw a marked increase, with the highest recorded at £4,789.80 in December 2023, showcasing the campaign’s ability to generate substantial revenue.
Steady Growth in Purchases:
The number of purchases grew steadily, with 137 purchases in December 2023, representing a major boost in sales directly attributed to the improved Google Ads strategy.
Hear From Our Client
“Working with The Hubb has been fantastic. Everything is kept simple and isn’t overly complicated. They have handled everything from day one and the monthly reports keep us updated. They are implementing processes that we’ve never had before and are seeing positive results after the Christmas period. Our ROAS was down at around 2.5 for about 8 months, but after Christmas we are steady at around 4/5. We are looking forward to seeing what happens once their unique software kicks in now that it has sufficient data to start analysing our last few months’ results. The team are fantastic, always on hand to answer any questions and go above and beyond to help you succeed as a business.”
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