DRK Crafts
Case Study
Crafting Success: How DRK Crafts Built a New Sales Channel with Google Ads
The Challenge
DRK Crafts, a creative and innovative brand, sought to expand their digital marketing efforts by venturing into Google Ads.
Having never run Google Ads before, they were eager to explore this platform as a new sales channel to drive growth and increase revenue.
DRK Crafts approached us to create and manage a Google Ads strategy that would establish their presence on the platform and generate meaningful results.
The Solution
To help DRK Crafts achieve their goals, we implemented a customised Google Ads strategy, focusing on Performance Max (PMAX) and branded search campaigns. Our approach aimed to maximise visibility, attract relevant traffic, and convert that traffic into sales. Key steps in the strategy included:
Strategic Account Setup:
Creating a new Google Ads account from scratch, ensuring all tracking mechanisms were properly set up to monitor conversions and optimise campaigns.
Tailored Campaign Structure:
Deploying Performance Max campaigns to leverage Google’s machine learning and reach the most relevant audiences across various networks.
Launching branded search campaigns to capture high-intent searches from users specifically looking for DRK Crafts products.
Ongoing Campaign Optimisation:
Continuously monitoring and adjusting the campaigns to improve ROAS, conversion rates, and CPA.
Regularly testing different ad creatives, bidding strategies, and audience segments to find the most effective combinations.
The Results
In less than a year, DRK Crafts’ Google Ads campaigns have delivered impressive results, establishing a strong foundation for this new sales channel. The key outcomes include:
Dramatic Increase in Purchases:
The number of purchases saw a substantial rise, peaking at 243 in February 2024, showcasing the campaign’s effectiveness in driving conversions.
High Conversion Rates:
Conversion rates improved significantly, reaching a peak of 6.75% in December 2023, demonstrating the campaign’s ability to convert clicks into sales.
Exceptional ROAS:
The ROAS reached an impressive 17.39 in January 2024, indicating a high return on the ad spend and validating the effectiveness of the strategy.
Cost Efficiency:
The CPA was kept low, with the most efficient month being January 2024 at £1.76, ensuring cost-effective customer acquisition.
Revenue Growth:
The highest conversion value was achieved in February 2024, with a total of £7K, reflecting the campaign’s capability to generate substantial revenue.
Hear From Our Client
“We’ve tried for months to increase our sales and reach more clients through our efforts on social media and the existing client database without much success, but within just a few weeks of using The Hubb, our sales have double, then trippled and now still increasing every month. The team is reachable, always happy to explain qeustions and are on top of every calender event. We have a really good experience using ‘The Hubb’s’ services :)”
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