Lucy Loves This
Case Study
Maximising Graduation Season: How Lucy Loves This Leveraged a Strategic Combination of Google Ads and Meta Ads for Unparalleled Success
The Challenge
Lucy Loves This, a long-standing client, has been with our agency since its inception, giving us nearly three years of year-over-year (YoY) data to craft highly effective strategies.
With graduation season (May-July) being one of their busiest and most critical times of the year, it was essential to develop a robust marketing plan that maximised sales during this peak period.
To achieve this, we implemented a cross-channel strategy using both Google Ads and Meta Ads, aiming to reach the widest possible audience and drive conversions.
The Solution
To meet the ambitious goals set for Lucy Loves This, we combined the power of Google Ads and Meta Ads, optimising each platform to complement the other. Our approach involved:
Meta Ads Strategy:
Account Management and Creative Optimization:
Leveraging our extensive experience with Lucy Loves This, we continuously tested and refined their creative assets to ensure maximum engagement.
Provided actionable feedback on ad designs, messaging, and targeting, leading to better alignment with audience preferences.
Targeted Campaigns for Graduation Season:
Focused on tailored campaigns that highlighted graduation-themed products, ensuring that ads resonated with both students and gift-givers.
Utilised advanced audience segmentation to reach users most likely to convert during the graduation period.
Google Ads Strategy:
Performance-Driven Campaigns:
Managed Google Ads campaigns with a focus on high-intent search terms and display ads, capturing users actively seeking graduation gifts.
Implemented Performance Max campaigns to cover a broad range of touchpoints across Google’s vast network, driving traffic to key product pages.
Data-Driven Optimisation:
Leveraged nearly three years of YoY data to inform bid strategies, keyword choices, and audience targeting, ensuring that campaigns were optimised for peak performance.
Continuously monitored and adjusted campaigns, focusing on lowering CPA and maximizing ROAS during the critical graduation months.
The Results
The combined power of Google Ads and Meta Ads created a synergistic effect that drove significant results for Lucy Loves This, particularly during the graduation season:
Meta Ads Results:
Strong Click and Purchase Volumes:
Meta Ads delivered high volumes of clicks, peaking at 31,197 in January, and substantial purchase numbers, with a high of 877 purchases in July.
Cost Efficiency and High ROAS:
Achieved a commendable ROAS of 3.4 in July, indicating strong returns on ad spend at scale, with efficient cost per purchase that supported profitability.
Google Ads Results:
Impressive Conversion Rates and Purchase Growth:
Google Ads campaigns consistently generated high conversion rates, reaching 10.16% in June, and significant purchase growth, with 281 purchases in the same month.
Maximised Graduation Season Performance:
During the graduation peak (May-July 2024), Google Ads campaigns contributed significantly to the overall performance, with ROAS hitting 8.11 in July, making it the most successful sales period to date.
Cross-Channel Impact:
Enhanced Customer Journey:
By using both Google and Meta Ads, we created a seamless customer journey, capturing attention through Meta and converting high-intent searches through Google.
Record-Breaking Graduation Season:
The cross-channel strategy led to a record-breaking graduation season, with the combined efforts of both platforms driving unprecedented sales and revenue growth for Lucy Loves This.
Continuous Growth and Improvement:
The ongoing analysis and optimisation of campaigns, based on deep data insights, allowed for continuous improvement in performance, ensuring that Lucy Loves This remains a leader in their market.
Hear From Our Client
“The Hubb have improved profitability in our business as they are so careful about where they spend and scale. Only doing so when they are seeing results so no ad spend is wasted. I feel like we’re in very safe hands with the team and would definitely recommend them to other founders”
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