The 8th Sign
Case Study
From Meta Success to Google Ads Dominance: How The 8th Sign Scaled Their Online Sales
The Challenge
The 8th Sign, a brand that had already experienced substantial success with Meta ads, was eager to diversify their digital marketing efforts by tapping into Google Ads.
However, they had never run campaigns on this platform before and needed a strategy that would replicate their success on Meta, while also taking advantage of Google’s audience.
They approached us to help them build a Google Ads presence from scratch, with the goal of creating a new, scalable sales channel.
The Solution
We crafted a comprehensive Google Ads strategy tailored to The 8th Sign’s needs, focusing on Performance Max (PMAX) and branded search campaigns. The approach was designed to seamlessly integrate with their existing marketing efforts, while maximising their visibility and sales through Google’s network. Key actions included:
Strategic Account Setup:
Setting up a new Google Ads account with all the necessary tracking and conversion measurement tools to ensure precise performance monitoring.
Dual-Campaign Strategy:
Implementing Performance Max campaigns to leverage Google’s machine learning to reach the most relevant audiences across all Google networks.
Running branded search campaigns to capture high-intent searches, driving users who were already aware of The 8th Sign directly to purchase.
Ongoing Optimisation:
Continuous monitoring and optimisation of the campaigns, focusing on improving ROAS, lowering CPA, and increasing overall conversion rates.
Regular adjustments to audience targeting, bidding strategies, and product feed based on performance data.
The Results
Over the course of a year, The 8th Sign’s Google Ads campaigns yielded remarkable results, establishing Google Ads as a vital component of their digital marketing strategy. Here are some of the highlights:
Strong Growth in Purchases:
The campaigns saw a significant increase in purchases, with the highest monthly purchase volume reaching 218 in April 2024.
Exceptional ROAS:
The ROAS consistently exceeded expectations, with a peak of 65.58 in April 2024, showcasing the efficiency of the ad spend.
Cost Efficiency:
Despite fluctuations in monthly spend, the CPA was kept impressively low, particularly in the April 2024 period where it dropped to £1.80.
Revenue Impact:
The campaigns generated substantial revenue, with the highest monthly conversion value of £27K recorded in June 2024.
Hear From Our Client
“I wish we’d done it sooner”
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