Betty Bramble
Case Study
From Zero to Hero: How Betty Bramble Transformed Google Ads into a Powerhouse in Just 18 Months!
The Challenge
Betty Bramble, a growing business, had never ventured into Google Ads before and was looking for a new sales channel to drive further growth.
Their primary challenge was not having the time and knowledge to get started with Google Ads, intending to scale their online sales while maintaining a strong return on investment.
The client approached us to develop and manage their Google Ads strategy from the ground up.
The Solution
To meet Betty Bramble’s objectives, we implemented a tailored Google Ads strategy that combined Performance Max (PMAX) and Branded Search campaigns. Our approach was structured to maximise visibility, optimise budget allocation, and drive targeted traffic to the client’s online store. The key steps included:
Account Setup:
Creation of a brand new Google Ads account, ensuring it was set up with best practices for tracking and reporting.
Strategic Campaign Planning:
Development of a dual-strategy with Performance Max campaigns to target potential customers across all of Google’s networks, and Branded Search campaigns to capture high-intent users whilst managing the budget.
Continuous Optimisation:
Regular monitoring and optimisation of the campaigns based on performance data to improve key metrics such as conversion rate, ROAS (Return on Ad Spend), and CPA (Cost Per Acquisition).
Targeting and Creative Execution:
Detailed audience and product segmentation based on performance to appeal to different customer demographics and behaviours.
The Results
Over an 18-month period, the Google Ads campaigns delivered significant results for Betty Bramble, establishing Google Ads as a vital channel for their business growth. Here are the key metrics achieved during this period:
Steady Growth in Conversions:
The number of purchases increased from zero to a peak of 819 in July 2024.
Improved Conversion Rate:
The conversion rate showed consistent improvement, peaking at 8.48% in September 2023 and remaining strong throughout the campaign duration.
Outstanding ROAS:
The ROAS achieved a high of 23.94 in November 2023, with several months consistently above 20, showcasing exceptional returns on ad spend.
Cost Management:
Despite increased spending, the CPA remained low, averaging around £2.75, demonstrating efficient budget utilisation.
Revenue Growth:
The campaign generated significant revenue, with the highest month recorded at £40k in January 2024.
Hear From Our Client
“I just love working with Dean and the team at The Hubb”
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