Caroline Gardner
Case Study
Turning the Tide: How Caroline Gardner Found Success with Google Ads After Previous Challenges with Paid Media
The Challenge
Caroline Gardner, a well-established brand, had previously faced challenges with paid ads, experiencing limited success despite multiple attempts.
Determined to establish a profitable digital sales channel, the brand sought to revamp its approach by exploring Google Ads.
They reached out to us to build a fresh strategy that could overcome past hurdles and drive measurable growth.
The Solution
To tackle this challenge, we devised a comprehensive Google Ads strategy that combined Performance Max (PMAX) and branded search campaigns. Our objective was to create a strong foundation for their Google Ads presence and turn it into a reliable source of sales. The strategy included:
New Account Setup:
Building a new Google Ads account from the ground up, ensuring that all tracking and conversion data would be accurately captured.
Focused Campaign Strategy:
Launching Performance Max campaigns to leverage Google’s full range of networks and AI-driven targeting.
Running branded search campaigns to capture high-intent traffic from users already familiar with the Caroline Gardner brand.
Iterative Optimisation:
Regularly analysing campaign performance and making adjustments to maximise ROAS (Return on Ad Spend), improve conversion rates, and reduce CPA (Cost Per Acquisition).
Continuous testing of different product segments, and bidding strategies to refine performance.
Integration with Future Strategies:
Laying the groundwork for the future introduction of Meta ads, to be integrated seamlessly into the overall paid ads strategy.
The Results
Over the course of the year, the Google Ads campaigns for Caroline Gardner showed remarkable improvement, transforming the brand’s experience with paid media. Key results included:
Strong Conversion Rates:
The campaigns achieved a peak conversion rate of 11.33% in December 2023.
Exceptional ROAS:
ROAS reached an impressive 38.14 in December 2023, with consistently high returns throughout, particularly strong in months like January 2024 (32.58) and February 2024 (20.95).
Efficient Cost Management:
The campaigns maintained a low CPA, with the lowest recorded at £0.87 in December 2023, highlighting the cost-effectiveness of the strategy.
Significant Revenue Growth:
Conversion value reached its peak in December 2023 with £29,183.53, demonstrating the campaign’s ability to generate substantial revenue.
High Average Order Value (AOV):
The AOV remained strong across the board, with the highest at £39.18 in November 2023, indicating that the ads attracted high-value customers.
Hear From Our Client
“Google ads were new to us as a brand we we had hopes of increasing our average order and conversion on the site and were blown away by the results, in particular the ROAS that we achieved which has topped 30+ and barely dipped under 15!”
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