Eddie & Bee
Case Study
From Meta Mastery to Google Ads Success: How Eddie & Bee Scaled Their Sales
The Challenge
Eddie & Bee, a brand that had thrived on Meta ads for years, sought to diversify their digital marketing efforts by adding Google Ads to their strategy.
Despite their success on Meta, they had never ventured into Google Ads before and needed a robust plan to establish this new sales channel effectively.
They approached us to develop a tailored strategy that could replicate and expand on their success with Meta ads, bringing in a new stream of revenue.
The Solution
To meet Eddie & Bee’s objectives, we implemented a comprehensive Google Ads strategy centered on Performance Max (PMAX) and branded search campaigns. Our approach was designed to leverage Google’s broad reach while maintaining the precision targeting that had worked well on Meta. The strategy involved:
Account Setup and Strategy Development:
Setting up a new Google Ads account with all the necessary tracking and conversion measurement tools to ensure optimal performance monitoring.
Dual-Campaign Approach:
Launching Performance Max campaigns to utilise Google’s machine learning capabilities and reach potential customers across multiple platforms.
Implementing branded search campaigns to capture high-intent searches, ensuring that users searching for Eddie & Bee products could easily find and purchase them.
Continuous Optimisation:
Regular analysis and optimisation of campaigns to improve key metrics such as ROAS, conversion rates, and CPA.
Ongoing testing of ad creatives, bidding strategies, and audience segments to refine and enhance performance.
The Results
Over the past year, the Google Ads campaigns delivered substantial results for Eddie & Bee, establishing Google Ads as a crucial part of their digital marketing mix. Key outcomes included:
Strong Conversion Rates:
The campaigns consistently delivered solid conversion rates, with a peak of 9.48% in November 2023.
High ROAS:
The ROAS reached 7.68 in November 2023, with several months consistently achieving above-average returns on ad spend.
Cost Efficiency:
The CPA was kept under control throughout the campaign, with the lowest being £3.50 in December 2023, showcasing the cost-effectiveness of the strategy.
Significant Revenue Growth:
The highest conversion value was recorded in November 2023 at £6,611.13, demonstrating the campaign’s ability to drive significant revenue.
Steady Increase in Purchases:
The campaigns saw a steady increase in purchases, with the highest recorded at 242 in November 2023.
Hear From Our Client
“My experience of working with Dean and his team has been really positive. Google Ads totally baffle me so it was definitely something I couldn’t take on myself. They have been amazing at all the information with me every month and achieving a decent Roas”
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