Little Nell Jewellery
Case Study
Building on Success: How Little Nell Maintained Steady Growth with Google Ads After a Strong Meta Performance
The Challenge
Little Nell had been seeing great success with their Meta Ads campaigns but recognised the need to diversify their advertising strategy.
They decided to branch out into Google Ads to capitalise on additional growth opportunities. In March 2022, they approached us to help expand their digital presence and implement a comprehensive Google Ads strategy that would mirror their Meta success while driving consistent, reliable results.
The Solution
We applied our proven approach, focusing on Performance Max (PMAX) and branded search campaigns to ensure that Little Nell’s ads reached the right audience at the right time. Our goal was to ensure consistency across all key metrics—purchases, ROAS, conversion rates, and CPA—while helping the brand scale their sales.
Strategic Account Setup:
Set up Performance Max campaigns to capture high-intent traffic and maximise reach across Google’s multiple networks.
Launched branded search campaigns to target users actively searching for Little Nell’s products, driving high conversion rates.
Ongoing Optimisation:
Continuously monitored and optimised the campaigns, focusing on improving key performance metrics such as ROAS, CPA, and conversion rates.
Regular A/B testing of ad creatives, audience segments, and bidding strategies ensured that Little Nell’s campaigns were consistently performing at their best.
Data-Driven Adjustments:
Leveraged real-time performance data to make informed adjustments, ensuring that every penny of ad spend was directed toward campaigns that were delivering the best results.
The Results
Since taking over Little Nell’s Google Ads campaigns in March 2022, we’ve seen a consistent and reliable performance across the board. Here’s a look at the highlights from the last 12 months:
Consistency in ROAS:
The campaigns consistently delivered strong ROAS, peaking at 16.52 in March 2024 and consistently staying above 9.0 for most months, showcasing a high return on ad spend month after month.
Steady Conversion Rates:
Conversion rates remained robust and steady, averaging between 4.29% and 7.12%. The peak conversion rate of 7.12% in March 2024 highlights the effectiveness of the campaigns in driving sales.
Controlled CPA for Efficient Spend:
The cost per acquisition (CPA) remained low throughout the year, with the lowest CPA recorded at £2.31 in March 2024, demonstrating efficient budget management across all campaigns.
Reliable Purchase Volume:
Purchase volumes were strong and steady, with a peak of 249 purchases in March 2024, and consistent figures across the year, ensuring continuous sales growth.
Significant Conversion Value:
Conversion value was impressive, peaking at £9K in March 2024 and staying consistently high, ensuring that the campaigns were generating significant revenue month after month.
Hear From Our Client
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