Precious Sparkle
Case Study
Patience Pays Off: How Precious Sparkle Transformed Their Google Ads Strategy by Fixing Conversion Tracking and Focusing on Long-Term Performance
The Challenge
Precious Sparkle came to us frustrated, feeling as though they had exhausted all options to achieve better results with their Google Ads campaigns.
Despite multiple efforts, their campaigns weren’t delivering the desired outcomes. Upon reviewing their account, we discovered that the conversion tracking had been set up incorrectly, leading to false data and misguided optimisation efforts.
They needed a complete overhaul, and more importantly, they needed to have the patience to allow data gathering and proper tracking to lead the way to long-term success.
The Solution
We immediately set to work by correcting the fundamental issue: ensuring accurate conversion tracking was in place. With this, we could begin gathering the right data to build a successful, long-term strategy. Our approach involved implementing our tried-and-tested Performance Max (PMAX) and branded search campaigns. The key was to exercise patience and focus on accumulating data to inform future optimisation.
Conversion Tracking Overhaul:
Corrected the incorrect tracking setup to ensure that all data moving forward was accurate and reflected true user behaviour and conversions.
Set up comprehensive tracking mechanisms, including for purchases and key website actions, to better understand the customer journey.
PMAX and Branded Search Campaigns:
Launched Performance Max campaigns to maximise reach across Google’s networks, focusing on gathering data in the early stages.
Set up branded search campaigns to capture high-intent users already familiar with Precious Sparkle, ensuring consistent conversions from those searches.
Patience and Data-Driven Optimisation:
Focused on gathering accurate data and allowing the campaigns to run, with early results used as a baseline for longer-term optimisation.
Adjusted bidding strategies, ad creatives, and audience segments over time based on the data collected, while keeping the long-term goal in mind.
The Results
While Precious Sparkle’s account needed time to stabilise, the results of patience and a data-focused strategy are clear in the 12-month overview:
Improved ROAS:
Once accurate data began flowing in, we saw a steady improvement in ROAS, reaching 5.69 in July 2024 and remaining strong across most months. This proves that data-driven decisions lead to better allocation of ad spend.
Increased Conversion Rate:
Conversion rates showed consistent growth, peaking at 4.05% in July 2024 and 3.6% in June 2024, indicating that our efforts to fine-tune audience targeting and campaign structure were paying off.
Lower CPA Through Patience:
With correct tracking and patience, the cost per acquisition (CPA) dropped over time, with the lowest CPA of £7.71 in July 2024 and consistent figures under £10 in key months, demonstrating cost-efficient ad spending.
Consistent Purchase Growth:
Purchases steadily grew, reaching a peak of 88 purchases in July 2024 and maintaining consistency through the year, proving that the campaigns could reliably drive conversions.
Long-Term Revenue Generation:
The conversion value consistently increased, with highs of £5K in July 2024, demonstrating the value of data gathering for long-term performance.
Hear From Our Client
“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum id ligula porta felis euismod semper.”
Get Your Time Back
Scale Your Results
Ready to break free from the limitations holding back your business growth?
Our affordable and process-driven solutions are the key to unlocking your business’s full potential. Say goodbye to overwhelming time constraints, skyrocketing agency costs, and the frustration of stagnant growth.
It's time to take action and propel your business forward.
Contact us now to discuss how our expert team can fuel your success and drive growth.
Let's make it happen together.