Life Story
Case Study
Consistency is Key: How Life Story Successfully Expanded into Google Ads with a Proven Strategy
The Challenge
Life Story, a successful brand looking to diversify their digital marketing strategy, decided to expand into Google Ads. They approached us in July 2024, with the goal of establishing a solid foundation and achieving consistent results from their Google Ads campaigns.
With no prior experience in this channel, they were eager to explore its potential. Our task was to implement a strategy that would deliver consistent performance while driving conversions and return on ad spend (ROAS).
The Solution
We implemented our trusted approach of combining Performance Max (PMAX) campaigns with branded search campaigns to drive both brand recognition and conversions. Our focus was to ensure that Life Story experienced consistent growth in key performance metrics such as conversion rates, ROAS, and CPA from the outset.
PMAX and Branded Search Strategy:
Launched Performance Max campaigns to leverage Google’s machine learning and reach the right audience across multiple networks.
Implemented branded search campaigns to target high-intent users already familiar with Life Story, ensuring these searches converted efficiently.
Data-Driven Optimisation:
Continuously monitored and optimised the campaigns based on performance data, with a focus on driving consistent results across all key metrics.
Regularly tested new ad creatives and audience segments to maintain high conversion rates while controlling the cost per acquisition (CPA).
Consistency in Focus:
Emphasised achieving stable results each month, ensuring that Life Story’s investment in Google Ads delivered predictable and reliable returns.
The Results
Since taking over Life Story’s Google Ads account in July 2024, we’ve seen consistent and reliable performance across all key metrics, showcasing the power of a well-executed strategy:
Strong and Stable ROAS:
Life Story experienced a consistently strong ROAS, peaking at 10.05 in September 2024. This demonstrates that the campaigns consistently delivered strong returns on ad spend.
Reliable Conversion Rates:
The conversion rate remained stable, with 5.27% in September 2024, indicating that the strategy was effective in turning clicks into purchases.
Low and Efficient CPA:
The cost per acquisition (CPA) was kept consistently low, with a standout CPA of £4.12 in September 2024, showcasing cost-efficient advertising.
Consistent Purchase Growth:
Life Story saw steady growth in purchases, with 113 purchases in September 2024 and 78 purchases in August 2024. This consistent flow of conversions reflects the campaign’s effectiveness in driving sales.
Significant Conversion Value:
Conversion value remained robust, with a peak of £4K in September 2024, indicating strong revenue generation from the campaigns.
Conclusion
Life Story’s entry into Google Ads has been highly successful, with consistent performance achieved across all key metrics since July 2024. By focusing on a data-driven strategy and maintaining stable results month over month, we’ve ensured that their Google Ads campaigns continue to drive value and growth. As we continue to optimise their campaigns, Life Story is well-positioned to expand even further and achieve sustained success with Google Ads.
Hear From Our Client
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