Honey & Toast
Case Study
Turning Performance Around: How Honey & Toast Transformed Their Google Ads Results in Just a Few Months
The Challenge
Honey & Toast, a great brand known for its unique products, had been running Google Ads campaigns for some time but struggled to achieve their desired results.
Despite their ongoing efforts, the campaigns were not delivering the return on investment (ROI) and sales growth they were aiming for. In June 2024, Honey & Toast approached us to take over their Google Ads management and improve their performance.
Our task was clear: to implement a strategy that would turn around their results in a short period.
The Solution
Upon taking over Honey & Toast’s Google Ads account in June 2024, we deployed our proven strategy, focusing on Performance Max (PMAX) and branded search campaigns. The goal was to optimise their ad spend, enhance targeting, and drive higher conversions. Our approach involved:
Account Audit and Strategic Rebuild:
Conducted a thorough audit of the existing Google Ads account to identify areas of inefficiency and missed opportunities.
Rebuilt the campaign structure to align with best practices, ensuring that Performance Max and branded search campaigns were set up to capture the most relevant and high-intent traffic.
Optimisation and Continuous Management:
Implemented a data-driven approach to continuously monitor and optimise campaigns, focusing on improving key metrics such as ROAS (Return on Ad Spend), CPA (Cost Per Acquisition), and conversion rates.
Regularly tested different bidding strategies to identify the most effective combinations for driving sales.
Targeted Adjustments:
Made real-time adjustments based on performance data, ensuring that the ad budget was allocated to the highest-performing campaigns and keywords.
The Results
In just a few short months, the impact of the new strategy was clear. Honey & Toast’s Google Ads performance saw significant improvements compared to the period before our intervention:
Before Working With The Hubb (Prior to June 2024):
Low Conversion Rates:
Conversion rates struggled to exceed 2.43%, with the highest recorded in December 2023. This limited the effectiveness of the ad spend in driving meaningful sales.
High CPA:
The cost per acquisition was high, peaking at £28.14 in February 2024, making it challenging to achieve profitable returns on the campaigns.
Underperforming ROAS:
ROAS was consistently below expectations, with a high of only 7.48 in December 2023, indicating that the campaigns were not generating sufficient returns relative to the ad spend.
After Working With The Hubb (Post-June 2024):
Improved Conversion Rates:
The conversion rate saw a marked improvement, reaching a high of 3.97% in June 2024, demonstrating the effectiveness of the new targeting and ad placements.
Lower CPA:
CPA dropped significantly, with the lowest recorded at £8.07 in June 2024, reflecting more efficient use of the ad budget and better cost control.
Significant ROAS Growth:
ROAS dramatically increased, peaking at 17.72 in July 2024, showcasing the successful turnaround in performance and strong returns on ad spend.
Hear From Our Client
“We’ve more than doubled our ROAS in the past few months”
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