Olive & Frank
Case Study
From Meta Ads to Google Ads: How Olive & Frank Consistently Drove High Returns with a Proven Strategy
The Challenge
After experiencing substantial success with their Meta Ads campaigns, Olive & Frank wanted to diversify their digital marketing efforts and expand into Google Ads.
They recognised the potential of Google Ads to reach a broader audience and enhance their online sales.
In December 2023, Olive & Frank approached us to take over their Google Ads account and implement a strategy that would replicate their success on Meta while leveraging the unique strengths of Google’s ad platform.
The Solution
We set out to develop a comprehensive Google Ads strategy using our proven approach, focusing on Performance Max (PMAX) and branded search campaigns. The goal was to tap into high-intent search traffic, drive conversions, and ensure a strong return on ad spend (ROAS). Our approach involved:
Strategic Campaign Rollout:
We launched PMAX campaigns to capture customers across all of Google’s networks, using machine learning to optimise ad placements based on performance.
Branded search campaigns were designed to capture high-intent traffic already familiar with Olive & Frank, ensuring that searches for the brand converted into sales.
Ongoing Optimisation:
We continuously optimised the campaigns, focusing on key performance metrics such as ROAS, conversion rate, and CPA (Cost Per Acquisition).
A/B tested different ad creatives, bidding strategies, and audience segments to refine the campaigns over time.
Data-Driven Adjustments:
Real-time performance data allowed us to make swift adjustments to the campaigns, ensuring that Olive & Frank’s budget was spent efficiently and directed toward the highest-performing ads and keywords.
The Results
The impact of the strategy has been consistently strong over the last four months (June 2024 to September 2024), demonstrating the effectiveness of the approach in delivering high returns:
Strong ROAS Growth:
ROAS remained exceptionally high, with a peak of 28.83 in May 2024 and consistently strong returns, with 14.52 achieved in September 2024, demonstrating sustained profitability.
Improved Conversion Rates:
Conversion rates remained steady, averaging around 3.5%, with a high of 4.06% in May 2024, showcasing the effectiveness of the targeting strategies in converting clicks into purchases.
Low CPA for Efficient Spend:
The cost per acquisition (CPA) was maintained at impressively low levels, with £3.99 in August 2024 and £5.02 in September 2024, ensuring efficient use of the ad budget while driving conversions.
Consistent Purchase Growth:
Purchases remained strong, with 154 purchases in August 2024 and 165 purchases in July 2024, highlighting the continuous ability of the campaigns to drive substantial sales.
Significant Conversion Value:
The conversion value consistently delivered high returns, with the highest recorded at £9K in July 2024, demonstrating the significant revenue impact of the campaigns.
Hear From Our Client
“Really smooth, great processes in place and a friendly team!”
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