The Dressing Up Box
Case Study
Unlocking New Sales Potential: How The Dressing Up Box Leveraged Meta Ads to Scale Their Business
The Challenge
The Dressing Up Box, a creative and vibrant brand, had never utilised Meta Ads as part of their marketing strategy.
They recognised the potential of Meta Ads to drive sales and expand their customer base but lacked the experience and expertise to effectively run campaigns on the platform.
Seeking to add Meta Ads as a new and profitable sales channel, The Dressing Up Box approached us to build and manage their Meta Ads campaigns from scratch.
The Solution
To help The Dressing Up Box achieve their goals, we developed a customised Meta Ads strategy that focused on testing, refining, and scaling their creative assets. Our approach was designed to maximise engagement, attract high-intent customers, and convert them into buyers. The key steps included:
Account Setup and Creative Testing:
Setting up a brand new Meta Ads account, ensuring all tracking and conversion measurement tools were properly configured.
Conducting initial tests on their creative assets to identify what resonated best with their target audience and providing feedback to improve ad performance.
Optimised Campaign Structure:
Implementing a campaign structure that allowed for flexibility in targeting and creative variations, ensuring that the best-performing ads were prioritised.
Utilising audience segmentation and lookalike audiences to reach the most relevant users.
Continuous Scaling and Optimisation:
Regularly monitoring the performance of the ads, making data-driven adjustments to bids, targeting, and creatives.
Scaling the account by increasing budget allocation to the highest-performing campaigns while maintaining a strong ROAS.
The Results
In less than a year, The Dressing Up Box’s Meta Ads campaigns have shown significant growth, establishing Meta Ads as a valuable sales channel. Key outcomes include:
Rapid Growth in Clicks and Impressions:
The campaigns generated a substantial increase in both clicks and impressions, with a peak of 3,810 clicks and 283,451 impressions in June 2024, demonstrating the reach and engagement achieved.
Consistent Improvement in ROAS:
The ROAS steadily improved, reaching a peak of 5.27 in April 2024, indicating a strong return on ad spend as the campaigns were optimised.
Efficient Cost Management:
The cost per click (CPC) and cost per purchase were kept low, with the most efficient month being December 2023, where CPC was just £0.08 and cost per purchase was £3.22.
Steady Increase in Purchases and Purchase Value:
The number of purchases increased, with the highest recorded at 37 in February 2024, translating to a purchase value of £1,545.88, showcasing the effectiveness of the scaling strategy.
Hear From Our Client
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