Clementine & Mint
Case Study
Unlocking New Growth: How Clementine & Mint Achieved Early Success with Google Ads
The Challenge
Clementine & Mint, a growing brand, had never used Google Ads as part of their digital marketing strategy. They approached us, seeking advice on the best platform to expand their online presence and drive sales.
After reviewing their goals and current marketing efforts, we recommended Google Ads as the ideal fit to target high-intent customers and drive conversions. Our task was to launch their Google Ads account and ensure they experienced immediate success with this new channel.
The Solution
We developed a tailored Google Ads strategy for Clementine & Mint, focusing on Performance Max (PMAX) campaigns and branded search to capture relevant traffic and convert that into sales. The goal was to build a solid foundation and quickly scale their results.
PMAX and Branded Search Campaigns:
Launched Performance Max campaigns to cover all of Google’s networks, ensuring maximum reach and visibility for Clementine & Mint’s products.
Set up branded search campaigns to capture traffic from users specifically searching for Clementine & Mint, ensuring these searches converted effectively.
Data-Driven Optimisation:
Focused on gathering early data to inform adjustments, ensuring that each campaign was fine-tuned to drive conversions at the lowest possible cost.
Implemented continuous testing of creatives and keywords to maintain high performance across all campaigns.
Initial Focus on ROI:
Prioritised delivering a high return on ad spend (ROAS) from the start, while keeping the cost per acquisition (CPA) low, to establish immediate success and build a platform for future growth.
The Results
Since launching their Google Ads campaigns in June 2024, Clementine & Mint have experienced strong performance across key metrics, showcasing the value of a well-planned and executed strategy from day one:
High ROAS from Early Stages:
ROAS quickly scaled, peaking at 9.75 in September 2024 and maintaining a strong 8.36 in October 2024. These early results demonstrate the effectiveness of the strategy in driving profitable returns from the outset.
Consistent Conversion Rates:
The conversion rate improved steadily, reaching 6.2% in September 2024 and maintaining 4.88% in October 2024, proving that the campaigns were effective in turning clicks into sales.
Low CPA for Efficient Spending:
The cost per acquisition (CPA) remained low throughout, with figures such as £4.82 in September 2024 and £5.69 in October 2024, ensuring that Clementine & Mint’s budget was spent efficiently.
Growing Conversion Value:
The conversion value grew steadily, with a high of £2.8K in September 2024 and consistent returns across each month, highlighting the revenue-generating potential of the campaigns.
Steady Purchase Growth:
Purchases grew month by month, peaking at 61 purchases in September 2024 and 30 purchases in October 2024, demonstrating the ability of Google Ads to drive consistent sales.
Conclusion
Clementine & Mint’s decision to launch their Google Ads campaigns has been a resounding success. By starting with a clear strategy and focusing on data-driven optimisation, they have achieved consistent returns, strong conversions, and impressive growth in a short period. As they continue to scale their campaigns, they are well-positioned to further expand their online presence and achieve even greater success through Google Ads.
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